Tom & Chee Franchise Archives

Overcoming Barriers to Succession Planning in a Family Business

Succession planning is a critical part of any strong business. In 2014, I achieved something that’s considered a dream for many: I became president and CEO of GSR Brands, the fast-casual restaurant organization my family founded in 1965 that now boasts two restaurant brands in…

Sandwich Shop Marketing: 7 Ways to Attract More Customers

Finding new customers for your restaurant can be a struggle, no matter how delicious your concept. Here are seven ways to attract—and retain—new customers in 2021. 1. PARTNER WITH LOCAL BUSINESSES Develop relationships with the other businesses around your sandwich shop. Offer their employees neighborhood…

How To Instill Values Into Your Business

Roger David is the President/CEO of GSR Brands, the parent company of Gold Star Chili and Tom & Chee. Life has changed as a result of the pandemic — and with that, so has how we do business. And while we are longing for a return to…

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