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After Reset, Melt Concept Tom & Chee Plots Franchise Growth

*Originally posted on After more than two years spent retooling the grilled cheese and soup concept it acquired in September 2017, GSR Brands was primed to relaunch franchising for Tom & Chee in 2020. The COVID-19 pandemic quickly hampered those plans, but now GSR…

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The Future of Restaurant Franchising Post-Coronavirus

The lasting impact of COVID-19 on restaurant franchising remains unknown even to experts, but the industry has proven its resilience — staying the course with new strategies. Though thousands of restaurants shuttered in recent months, the outlook is bright for those who have survived and,…

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Tom & Chee Franchise Expands Reach with New Pittsburgh location

The new location is one of many that the melt franchise has in its pipeline as it continues to aggressively expand If you’ve been wanting to get cheesy with it in Pittsburgh, the wait is over. “Shark Tank” phenom Tom & Chee melt franchise is…

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